What do Feminist Candles Smell Like?

By Kelcie McKenney

Sometimes passion is all you need to build something amazing.

On behalf of Catcall, I’m excited to announce that we’ve teamed up with Crumble Co., a anti-suicide, pro-joy candle/wax melt company, to make a line of Feminist wax melts.

Founder Brandon Love and I met when I interviewed him for a story for The Pitch (my amazing full-time job where I serve as Digital Editor for KC’s local alternative magazine). His story is one filled with ups and downs; when a bad breakup left him depressed, instead of ending his life he turned his energy towards making a company that helps bring joy. Crumble Co. also has a Facebook support group–Facebook’s largest 24/7 support group for mental health–called Crumble Family, where 20,000 members can share experiences and compassion involving their own mental health.

You can read the full story here:

With Crumble Candle Company, Brandon Love has turned suicidal heartbreak into a thriving, Olathe-based business

During that interview, I implored Love that he should do a feminist line; he was already making pro-LGBTQ candle metls with adorable names like Gay is Ok, Boy’s Tears, or Sexy Lumberjack. Feminism felt like the next step. Much to my surprise, Brandon agreed.

I soon learned that when Love likes an idea, he runs with it.

In the next weeks, we tossed around names for feminist wax melts, discussed scents that would match them, and grew our excitement about this newfound common ground in our mission to help women locally and globally. Love went from an adorable business owner I interviewed for a story, to a dear friend.

But this was more than just a fun way to promote feminism, we wanted to make a difference. We put together a list of non-profits we wanted to benefit, like She Should Run, National Coalition Against Domestic Violence, and #HappyPeriod, but our favorite by far was Planned Parenthood. We turned to the Crumble Family to vote; and Planned Parenthood won. By a lot.

Excitement doesn’t begin to cover what Love and I were feeling. We were beyond thrilled.

So with that, the line of melts we created would now have 25% of profits donated to Planned Parenthood Great Plains, our local chapter of PP, with a minimum goal of $1,000. A “safe” goal we were sure to hit in Love’s words. In my mind, $1,000 donated was huge.

Now, here’s where things get exciting. Crumble Co. did a limited pre-release of two of our favorite melts, including Feelings in a Jar, “Deep loving clove, muddled in an apple cider with a sweet cinnamon sugar”, and my personal favorite, Fuck the Patriarchy, “A kickin’ watermelon blast, with sparkling sugar, lemon drops and dash of spearmint.” Within five minutes, both of them completely sold out. That’s 200 bars total. Love called me up and I swear we both squealed like school-girls for about three minutes straight. The Crumble Family loved our melts too.

Choosing Planned Parenthood was something Love and I fully supported, but there were a few stray people who voiced their distaste for our partnership with the organization. More on that will be coming soon (so stay tuned), but overall the Crumble Family was even more excited than we had expected.

As of today, March 9 (one day after International Women’s Day!!), our Feminist Wax Melt Line is launched! Every purchase you make helps support Planned Parenthood, which means you’re helping both women and men receive affordable health care and sex education. Here’s the full lineup of our scents:

Crumble Co., Catcall, & Planned Parenthood Feminist Line:

No Mean No
Fight Like a Girl
Resting Bitch Face
Fuck the Patriarchy
Period Sex is Healthy
Feelings (In a Jar)
Not This Pussy
She Persisted
Sensitive but Strong
Riots Over Diets

The restock site will open at 4 pm central time today, and if they haven’t sold out, here’s where you can get yours.

And if you would like to donate to Planned Parenthood, please visit them here.

Kelcie McKenney is a writer, editor, and artist who is passionate about feminism. She currently works as Digital Editor at The Pitch , where she writes and edits for Kansas City’s alternative magazine. You can find Kelcie watching internet cat videos, eating brunch, taking photos, and reading mystery novels.

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