Why is Taylor Swift so popular? The karmic genius that led to her success.

Taylor Swift’s 11th studio album, “The Tortured Poets Department,”  announcement at the 2024 Grammy Awards is cosmic-level for this Swiftie.

By Emily Laptad

CW: Mention of domestic abuse/violence, complex trauma, and childhood trauma.

On October 22, 2022, I woke up to listen to the bonus tracks on Taylor Swift’s tenth studio album, Midnights (3am Edition). It was a spiritual experience that nudged my personal life story in a direction I never saw coming when the lyrics, “Give me back my girlhood, it was mine first,” crooned through my earbuds as I listened to “Would’ve, Could’ve, Should’ve” for the first time.

So, it’s fitting that it’s 3 a.m. now as I try to weave together the words to illustrate just how much the historical popstar, musical mastermind, and 14-time Grammy Award Winner means to me—and so many other Swifties too. This particular editorial has been in the making for over a year now, and after tossing and turning over the shear dismay that Taylor blindsided the Swifties with a brand new album, The Tortured Poets Department, that’s coming out on April 19 (we all thought we were getting reputation (Taylor’s Version) instead) now felt like a better time than ever.

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Midnights: Swapping Stories at Swift’s Sleepover

By Hanna Ellington

A master of reinvention, Taylor Swift pivots toward reflection with her latest release, Midnights

The album in its entirety feels similar to being at a long-awaited sleepover, where the brazen story-swapping continues long after the lights are turned out. Her 10th studio album serves as a formal departure from the imaginative stories of folklore and evermore, capturing an honest exploration of personal faults and private vulnerabilities. Accented by the return of her ever-catchy pop sound, Midnights illuminates the subtle intricacies of late-night talking and restless ponderings through its substance under the moody, synth-pop surface.

Midnights toys with what keeps you up at night, with subjects ranging from self-examination, karmic revenge, and notches in the bedpost. Combining elements of candid, late-night musings with polished and dreamy synthesized backings, Swift’s personal examination fuses her past personas and experiences to create a matured, subdued, and introspective package. Defined by her color-coded and recognizable eras, Midnights analyzes “13 sleepless nights scattered through my life,” according to her August 29 Instagram announcement, giving an intimate perspective on the inner workings of her mind and life in the spotlight.

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